What is the brand value of a Facebook Fan?

According to research $136 – in annual revenue per Facebook fan.

  • 41% of fans are more likely than non-fans to recommend a fanned product.
  • One-third of fans are more likely to “continue” using a brand.
  • 64% of Facebook users have liked a brand.  Is your Facebook page one of them?

(source: SocialTRAC, Value of a Facebook Fan, Synacapse)

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