Introduction
eMarketing Naturally is launching, on August 1st, a new interactive
sampling media product called “UberSamples.com, Slice of Vitality”.
UberSamples.com is a Consumer Interactive Online Sampling program that
delivers a manufacturers’ product experience to a pre-qualified household
target audience where consumers can provide their experience and
feedback at an effective cost and highly scalable distribution structure. UberSamples bridges the gap between an ad hoc consumer sampling approach and traditional one-way marketing messaging by creating an effective interactive two-way online conversation, and delivering an experiential marketing program that leads to product trial and purchases.
UberSamples mission is to deliver a “Slice of Vitality” to consumers who have an interest in eating better and living a healthier lifestyle. UberSamples consumer research via our pre-qualified survey of over 110,000 consumers shows that mainstream America is genuinely interested in premium organic & natural product samples. Our research shows that 85% of consumers stated that sampling is the number “one” consideration when looking at new product offerings. This outcome should be of no surprised in light of the economy and thousands of product offerings in NPI. Interesting “Brand familiarity” ranked as the lowest when came to being an important attribute when considering new products among these 80,000 respondents. So, it is our mission to provide a viable, cost efficient, interactive sampling model for NPI companies.
UberSamples Founder Bios
Mauricio Lluch
He has 16 years of experience working in the natural product’s industry, from
retailer to media company executive. He worked as the Group Publisher/Brand
Manger for New Hope Natural Media, managing product portfolios Delicious
Living and Natural Foods Merchandiser. In addition, Mauricio also has 5
years agency experience as Strategic Marketing Planner in grass-roots event
marketing and interactive marketing for Fortune 500 companies, such as Saturn
Car Company, Reebok, 3M, K2 skis.
In 2009 Mauricio launched with Michael his partner a consulting firm eMarketing
Naturally that specializes in online marketing for the Health & Wellness
industry. eMarketing Naturally is a virtual online marketing department,
from concept development to execution of online marketing/sales
campaigns. eMarketing Naturally combines 13 years of media expertise, with
12 years of online web development expertise, resulting in 25 years of combined
professional experience in the fields of marketing, sales, online marketing and
integrated media. Niche services include developing social media campaigns,
synergistic online strategies that support and maximize existing direct-to-
consumer sales model, retail marketing programs, print advertising campaigns
and overall interactive online consumer marketing/sales efforts.
Michael Edwards
Michael has 13 years of Internet marketing experience and has founded 7
Internet companies. In 2004, he founded the first social media marketing
automation company, BlogBuy, and in 2002 he founded one of the first social
networking companies, Mediachest. Michael’s success with search engine
optimization has landed his clients at the top of search listings since the late
1990′s. He’s created hundreds of thousands of dollars worth of value via Twitter
marketing and recently increased a client’s ecommerce sales by 500% in just
4 months using targeted email campaigns. He’s helped dozens of companies
establish a presence on Facebook and developed social media marketing
strategies for dozens more.
Michael also has experience with Youtube, Google AdWords, Facebook
Keyword Ads, application marketing, blog ads, RSS ads, forum marketing,
online PR, link trading, affiliate marketing, vertical search engine optimization,
social bookmarking, landing page optimization, a/b and multivariate testing,
demographic and psychographic analysis and targeting, online surveys &
sweepstakes, and marketplace listing management with eBay, Amazon, and
Craigslist.